BORN

Digital Production & Creative Direction

2017-2023

BORN began as a design-led hub celebrating global creators, and grew into Alkeon, a B2B marketplace connecting thousands of design-led brands with premium buyers worldwide. The challenge: keeping a high-end brand consistent across thousands of brands, products and pages, while the platform scaled fast.

Over six years, I grew from graphic designer to Director of Brand & Content, leading creative direction, visual curation and digital production, from pitch decks and social and email campaigns to platform assets. I onboarded 7,000+ brands and their products, keeping every one presented to the same high standard. I was the bridge between the product and engineering teams, and worked closely with the Head of Business Development and the Chief Product Officer to build long-term partnerships with brands and retailers. I also built and managed a small team, from interns to full-time hires.

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