I led the creative build and launch of the platform, working with leadership and engineering to take it from early version to launch. I shaped FRANKLIN Market's visual identity through brand curation, and was the creative point of contact for 30+ brands and 3,700+ products each season, turning their assets into storefronts that matched their positioning. I also designed the pitch decks used to present the platform to investors. In one year, the showroom's brand catalogue grew by 50%.